How AI Is Changing Employer Branding – And What to Do About It
Artificial intelligence is changing employer branding in two distinct and somewhat contradictory ways. On one hand, it is making it easier and cheaper to...
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Practical thinking on recruitment marketing, employer branding, talent attraction and AI transformation - from a consultancy with 20+ years inside the industry.
Hiring in Dubai and the UAE in 2026: What Employers Need to Know About the Talent Market
Dubai and the broader UAE entered 2026 as one of the most active and competitive talent markets globally. With a Net Employment Outlook of +48% for Q3...
Read articleJob Boards in 2026: Where Should You Be Advertising?
The UK job board market has changed significantly over the past decade. What was once a straightforward choice between a handful of generalist platforms...
Read articleRecruitment Marketing in Australia 2026: What Employers in Sydney, Melbourne and Beyond Need to Know
Australia’s recruitment landscape in 2026 is characterised by a genuinely complex tension: more candidates are available than in recent years, yet...
Read articleWhat Makes a Great Recruitment Marketing Strategy in 2026?
Recruitment marketing has evolved significantly from its origins as simply “the marketing that goes around recruitment.” In 2026, a...
Read articleUK Recruitment Marketing in 2026: What the Data Tells Us About the Current Hiring Market
The UK labour market has shifted significantly over the past 18 months, and the data from mid-2026 paints a clear picture for employers and recruitment...
Read articleTalent Attraction Strategy: Building a Pipeline Before You Have a Vacancy
The most expensive way to hire is also the most common: waiting until you have a vacancy, posting a job advertisement, and hoping the right candidates...
Read articleMeasuring Recruitment Marketing ROI: The Metrics That Actually Matter
Most organisations measure their recruitment activity – but very few measure it in a way that tells them whether their recruitment marketing is...
Read articleRecruitment Advertising in 2026: Five Things the Data Tells Us
The recruitment advertising landscape looks materially different in 2026 to how it looked even two years ago. A softening labour market, rising candidate...
Read articleAI in Recruitment Marketing: What Is Actually Worth Your Attention Right Now
There is no shortage of AI tools claiming to transform recruitment. The reality is more nuanced. Some AI applications in recruitment marketing are...
Read articleThe EVP Review: How to Know if Your Employee Value Proposition Is Still Working
Most organisations that have an Employee Value Proposition developed it at least two or three years ago. And most have not reviewed it since. Given how...
Read articleHow to Reduce Agency Spend Without Sacrificing Hiring Quality
Most organisations that rely heavily on recruitment agencies do so not because it is the best option, but because they have never built a credible...
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