Employers & In-House Talent Teams
Build direct candidate pipelines and reduce long-term cost-per-hire.
Recruitment marketing that reduces agency spend and delivers direct talent.
Specialist recruitment marketing strategy, employer branding and talent attraction support - built by people who have spent 20+ years inside the recruitment industry. We know what works because we have done it.
Who we work with
Recruitment marketing built around your hiring model.
Recruitment & Search Firms
Improve recruitment advertising ROI and candidate quality across multiple roles and markets.
Scaling Businesses
Put recruitment marketing foundations in place before agency reliance becomes the default.
About RMG
A specialist consultancy focused solely on recruitment marketing.
Recruitment Marketing Group helps employers and recruiters take control of their hiring funnels - building direct candidate pipelines, reducing dependency on recruitment agencies, and maximising ROI from recruitment advertising spend. With deep experience across job boards, employer branding, digital channels and campaign optimisation, we work as a strategic partner to teams who want clarity, performance and measurable results.
Learn more about us
How we help
Our Services
Employer Branding
Build a credible, compelling employer brand that attracts the right candidates. EVP development, employer messaging, careers site content and candidate-focused positioning.
Talent Attraction Marketing
Design and execute targeted recruitment marketing campaigns that generate consistent, high-quality candidate flow. The right channels, right messaging, measurable outcomes.
Recruitment Advertising
Make recruitment advertising work harder and cost less. Optimise channel selection, manage spend efficiently and track performance against real hiring metrics.
Recruitment Marketing Strategy
Senior-level recruitment marketing strategy without the overhead of a full-time hire. Clarity, direction and expert input at key growth stages.
The RMG approach
Why work with us?
Recruitment-only focus
Specialists in recruitment marketing, not generic digital marketing.
Commercial mindset
ROI, cost-per-hire and performance come first.
Senior expertise
Straight advice, no fluff, no theatre.
Flexible engagement
Project-based, retained or fractional support.
Client perspective
Clarity that translates into hiring performance.
"Recruitment Marketing Group helped us significantly reduce agency spend while improving the quality of candidates coming directly into the business."
"Clear strategy, honest advice, and measurable results."
Common questions
Recruitment marketing - your questions answered.
What does a recruitment marketing consultancy do?
A recruitment marketing consultancy helps employers, in-house talent teams, recruitment firms and job boards attract the right candidates more effectively. Recruitment Marketing Group combines employer branding, talent attraction marketing, recruitment advertising optimisation and recruitment marketing strategy to make hiring activity clearer, more targeted and more measurable.
How can recruitment marketing reduce agency spend?
Effective recruitment marketing builds direct candidate demand, so your business is less reliant on contingent agencies for every vacancy. By improving your employer brand, campaign targeting and recruitment advertising performance, a recruitment marketing consultancy can help you generate stronger direct applications and make agency spend more selective.
What is employer branding and why does it matter?
Employer branding is the reputation and proposition your organisation presents to current and prospective employees. A clear employer brand matters because it helps the right people understand why they should join, stay and recommend your organisation, improving talent attraction and the quality of recruitment outcomes.
How much does recruitment marketing consultancy cost?
Recruitment marketing consultancy costs depend on the scope, from a focused recruitment advertising review to an employer branding programme or ongoing strategic support. RMG scopes work around your hiring goals, audience and priorities, so you invest in the recruitment marketing activity most likely to deliver value.
What is the difference between recruitment marketing and recruitment advertising?
Recruitment advertising is the paid or organic promotion of a specific vacancy, campaign or employer message through channels such as job boards, social media and search. Recruitment marketing is broader: it connects employer branding, audience insight, content, channels and measurement to create sustained talent attraction, not just vacancy visibility.
How long does it take to see results from recruitment marketing?
Recruitment advertising optimisation can produce early insights and performance improvements within the first campaign cycles, depending on your role types and data. Longer-term recruitment marketing results, such as stronger employer brand recognition and a more reliable direct candidate pipeline, build over time through consistent strategy and execution.
Ready to take control of your recruitment marketing?
Book a no-obligation discovery call to discuss your hiring goals, challenges and opportunities.