Job Board and Recruitment Media Buying

RMG provides recruitment media buying for employers, in-house talent teams, recruitment firms and hiring businesses that need better results from job board advertising, LinkedIn recruitment advertising and Indeed managed service. We manage media based on strategy, spend control and qualified applicant quality, with independent advice and clear reporting throughout.

What is job board and recruitment media buying?

Recruitment media buying is the planning, management and optimisation of hiring media spend across job boards, talent platforms and paid recruitment channels. It covers where you advertise, how campaigns are structured, how budget is allocated, and how performance is reviewed against qualified applications and hires rather than simple activity.

At RMG, this includes job board advertising, LinkedIn recruitment advertising, Indeed managed service, programmatic job advertising and cross-platform media strategy. It is not just about placing adverts. It is about making informed commercial decisions, reducing wasted spend and improving visibility of what is actually working.

Who it is for

• Employers and in-house talent teams that want stronger hiring outcomes from recruitment media spend.
• Recruitment and search firms that need better control, reporting and performance across multiple client or internal campaigns.
• Job boards and talent media businesses looking for specialist recruitment marketing expertise.
• HR tech and SaaS businesses operating in recruitment and hiring.
• AI-enabled recruitment teams that want media strategy aligned with wider transformation.
• PE-backed and scaling businesses that need commercial rigour, not just more media activity.

What is included

• Media spend audit: Review of current recruitment media buying activity to identify overlap, underperformance, wasted spend and gaps in channel mix.
• Job board advertising strategy: Independent advice on the right mix of job boards and recruitment media based on role type, audience, geography and hiring goals.
• LinkedIn recruitment advertising: Campaign structure, targeting review and optimisation to improve relevance and reduce inefficient spend.
• Indeed managed service: Ongoing management of Indeed activity with attention on campaign setup, budget control and performance visibility.
• Programmatic job advertising: Support with programmatic approaches where they fit the brief, with proper scrutiny of quality and channel effectiveness.
• Cross-platform media planning: Joined-up planning across LinkedIn, Indeed and major UK and international job boards so channels work together rather than compete for budget.
• Transparent reporting: Clear reporting focused on qualified applicant flow and hire quality, so stakeholders can see what is driving outcomes.
• Consolidated billing and management: Simpler administration across multiple recruitment media channels, with tighter control and clearer oversight.

How we work

• Discovery: We start with your hiring model, target audiences, current channel mix and the commercial outcomes you need from recruitment media buying.
• Audit: We review current job board advertising, LinkedIn recruitment advertising, Indeed managed service activity and reporting to identify waste, duplication and missed opportunities.
• Strategy: We build a practical media plan covering channel selection, campaign structure, targeting approach and budget allocation, guided by business priorities.
• Management and optimisation: We manage delivery, monitor performance and refine campaigns based on qualified applicants and hire quality, not vanity metrics.
• Reporting and advice: We provide transparent reporting and senior consultancy input so decision-makers understand what is working, what is not and what should change next.

Why RMG

Recruitment Marketing Group (RMG) is a specialist marketing consultancy helping employers and recruitment businesses attract talent, build stronger brands, drive growth and transform how they work.

Founded in 2011, we bring senior, hands-on experience across recruitment marketing, employer brand, marketing and growth strategy, media, job boards, HR tech, CRM and AI - combining strategic thinking with practical experience of what actually works.

Through our industry network and specialist partners, we can bring together the right expertise for each project - from strategy and creative to media, technology, automation and AI. Whether you need senior strategic support, an independent review or a specialist team to deliver, RMG can scale around what you need.

Frequently asked questions

What does recruitment media buying cover?

Recruitment media buying covers planning, managing and improving hiring media spend across channels such as job boards, LinkedIn and Indeed. It includes channel selection, campaign structure, targeting, budget allocation, reporting and ongoing optimisation. The aim is to improve qualified applicant flow and hiring outcomes, rather than simply increase advert volume.

Do you only manage job board advertising?

No. Job board advertising is part of the service, but not the whole of it. RMG also supports LinkedIn recruitment advertising, Indeed managed service, programmatic job advertising and wider cross-platform media strategy. The focus is on how channels work together and whether they are contributing to commercial hiring outcomes.

How is RMG different from a media buying agency?

RMG is a specialist recruitment marketing consultancy, not just a media buying supplier. We work exclusively in recruitment and hiring, and media buying sits within a broader strategic offer. That means recommendations are guided by business goals, employer brand, recruitment model and commercial priorities, not simply by placing more media.

Can you review our current recruitment media spend before changing anything?

Yes. A spend audit is a core part of the service. RMG can review your current recruitment media buying, identify where budget may be wasted, assess campaign structure and targeting, and show which channels appear to be driving qualified applications and hires. That creates a clearer basis for future decisions.