Measuring Recruitment Marketing ROI: The Metrics That Actually Matter
Most organisations measure their recruitment activity - but very few measure it in a way that tells them whether their recruitment marketing is...
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Practical thinking on recruitment marketing, employer branding, talent attraction and AI transformation - from a specialist recruitment marketing consultancy.
Recruitment Advertising in 2026: Five Things the Data Tells Us
The recruitment advertising landscape looks materially different in 2026 to how it looked even two years ago. A softening labour market, rising candidate...
Read articleAI in Recruitment Marketing: What Is Actually Worth Your Attention Right Now
There is no shortage of AI tools claiming to transform recruitment. The reality is more nuanced. Some AI applications in recruitment marketing are...
Read articleThe EVP Review: How to Know if Your Employee Value Proposition Is Still Working
Most organisations that have an Employee Value Proposition developed it at least two or three years ago. And most have not reviewed it since. Given how...
Read articleHow to Reduce Agency Spend Without Sacrificing Hiring Quality
Most organisations that rely heavily on recruitment agencies do so not because it is the best option, but because they have never built a credible...
Read articleHow to Use LinkedIn Effectively for Recruitment Marketing in 2026
LinkedIn remains the dominant professional network for recruitment marketing - but the way it works has changed considerably, and many employers are...
Read articleWhat Is Employer Branding and Why Does It Matter More Than Ever in 2026?
Employer branding has moved from a nice-to-have to a commercial necessity. In a market where candidates research organisations as thoroughly as employers...
Read articleIs Your Recruitment Advertising Working Hard Enough? What UK Employers Need to Know in 2026
Recruitment advertising in the UK has shifted significantly over the past 12 months - and many employers are still running campaigns built on...
Read articleEarly Careers Recruiting in 2026: The Apprenticeship Gap and What to Do About It
Early careers recruiting has always required a distinct approach from experienced-hire attraction. But the landscape for organisations hiring apprentices,...
Read articleEmployer Branding for Recruitment Firms: Why Agencies Need a Strong Employer Brand Too
Employer branding conversations in recruitment tend to focus on the client side - helping employers attract talent to their organisations. But...
Read articleWriting Job Advertisements That Actually Convert: A Practical Guide for UK Employers
Most job advertisements underperform - not because they are advertised in the wrong places, but because the advertisement itself fails to do the...
Read articleThe AI Recruitment Review: What It Is and Why Your Business Needs One Now
Most recruitment businesses and in-house hiring teams are aware that AI is changing the way recruitment works. Fewer have a clear picture of where they...
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