AI Visibility Health Check

RMG provides an AI visibility audit for employers, talent teams and recruitment businesses that need to understand how their employer brand appears in AI search and answer platforms. It shows how your organisation is being described, which sources shape those answers, how competitors compare and what to fix to improve visibility, accuracy and appeal.

What is an AI Visibility Health Check?

An AI Visibility Health Check is an AI visibility audit focused on your employer brand AI search presence. It reviews how major AI answer platforms describe your organisation when candidates ask the questions that influence where they choose to apply, who they trust and which employers make the shortlist.

It is not just a check of whether your name appears. It looks at whether the answer is accurate, competitive and useful, what sources are informing it, where gaps or weak signals exist, and what practical actions will improve representation. If you have ever asked, how does ChatGPT describe my company, this is the structured way to find out and act on it.

Who it is for

• Employers and in-house talent teams that want a clearer view of employer brand AI search visibility.
• Recruitment and search firms that need their own brand and proposition represented properly in AI answers.
• PE-backed and scaling businesses where hiring reputation and visibility matter to growth.
• HR tech and SaaS businesses with hiring audiences that research through AI tools.
• AI-enabled recruitment teams that want a benchmark before changing content, reputation or brand activity.
• Organisations hiring into specialist or competitive job families where candidate questions are more detailed and comparison-driven.

What is included

• Cross-platform benchmark: A review of how your employer brand is represented across major AI answer surfaces, with a clear view of current visibility, consistency and quality.
• Candidate question mapping: We map the prompts and questions that matter for your sector, hiring priorities and target job families, so the audit reflects real candidate behaviour.
• Answer analysis: We assess how your organisation is described, what themes appear, where the messaging is strong, and where the answers are thin, inaccurate or unhelpful.
• Source and citation review: We identify which published sources and signals are shaping the answers, helping you understand what AI platforms are drawing on when they describe your company.
• Competitor visibility audit: We compare how relevant competitors appear in the same answer environments, including where they are being recommended ahead of you or described more clearly.
• Content gap analysis: We highlight missing or weak content areas that affect generative engine optimisation employer brand performance, including gaps in proof, positioning and role-relevant information.
• Reputation and accuracy review: We flag issues that may be distorting answers, including outdated, inconsistent or unbalanced information that needs attention.
• Prioritised organic action plan: You receive a practical plan covering content gaps, citation signals, reputation fixes and quick wins, so you know exactly what to do next.

How we work

• Scope and focus: We agree the roles, markets, business areas and competitors that matter most, so the audit is tied to real hiring priorities.
• Prompt and platform review: We test the candidate questions and prompts most relevant to your audience across the key AI answer environments.
• Analysis and benchmarking: We assess visibility, messaging, source influence and competitor presence to build a clear benchmark of where you stand.
• Findings and priorities: We turn the review into a clear diagnosis of what is helping, what is hurting and what is missing.
• Action plan delivery: We provide prioritised organic recommendations you can act on internally or take further with RMG support.

Why RMG

Recruitment Marketing Group (RMG) is a specialist marketing consultancy helping employers and recruitment businesses attract talent, build stronger brands, drive growth and transform how they work.

Founded in 2011, we bring senior, hands-on experience across recruitment marketing, employer brand, marketing and growth strategy, media, job boards, HR tech, CRM and AI - combining strategic thinking with practical experience of what actually works.

Through our industry network and specialist partners, we can bring together the right expertise for each project - from strategy and creative to media, technology, automation and AI. Whether you need senior strategic support, an independent review or a specialist team to deliver, RMG can scale around what you need.

Frequently asked questions

What is the difference between an AI visibility audit and a normal employer brand review?

A normal employer brand review usually focuses on your proposition, messaging, careers content and candidate experience. An AI visibility audit looks specifically at how AI answer platforms represent your organisation when candidates ask questions. It examines visibility, accuracy, source influence, competitor presence and the practical steps needed to improve how your employer brand appears in AI-led research.

Does this service answer the question, how does ChatGPT describe my company?

Yes. That is a core part of the review. We assess how AI platforms describe your organisation, what themes and claims appear, whether the answers are accurate and competitive, and which sources seem to be shaping those responses. The output gives you a clear picture of your current representation and what needs to change.

Is this relevant if we already invest in employer branding and careers content?

Yes. Strong employer branding does not automatically mean strong employer brand AI search visibility. AI platforms may rely on a different mix of sources and may surface incomplete or outdated information. This health check shows whether your existing content is supporting visibility and whether there are gaps, weak signals or reputation issues affecting AI answers.

Will we get recommendations we can implement ourselves?

Yes. The service includes a prioritised organic action plan, covering content gaps, citation signals, reputation fixes and quick wins. You can use that plan internally, or ask RMG to support the next stage. The aim is to give you a clear benchmark and a practical route forward, not just a list of observations.